eBooks

Explore our range of free resource for customer insights professionals.

Edge out the competition with customer intelligence

Delivering exceptional customer experience means knowing what actions must be taken to their customer experience. Mastering customer intelligence is the most effective way to do this.

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How to build a customer insight engine from the ground up

Knowing what action needs to be taken to improve customer experience is the best way to grow revenue over the long term. Without a world class customer insights team however, that job is much harder.

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Beyond NPS: Why your score is just the beginning

Are you struggling to improve your organization’s NPS? In this eBook, we discuss key components of a strong NPS strategy and how to make this powerful, customer-based metric work for your organization.

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Getting Started with Text Analytics: Take your CX to a whole new level

Are you looking to implement text analytics in your organization? This eBooks is a deep-dive resources to help you navigate the available text analytics options and decide which is the right one to achieve your organization's strategic CX goals.

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What’s the real value of customer experience?

Plenty of organisations measure CX, but most have no idea of the value their CX initiatives have on customer satisfaction and revenue growth. Get yourself ahead of the game by learning how to calculate the ROI from, and prove the exact value of, each of your CX initiatives.

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The Anatomy of a Customer-Centric Organization

Customer expectations are changing rapidly and organizations must do more and more to compete for the hearts and minds (and wallets!) of their customers. Learn how you can foster a customer-centric culture that sets you apart from your competitors and sets you up for long-term success.

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It’s time you got more from your voice of customer data

Be the data hero you always knew you were.

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