Creating insights report is an important skill to master, and it's not easy work! Do you want to create impactful insights reports that your organization will love? We've put together our top 5 tips to help you.
You wouldn’t bet your entire business at the roulette table in Las Vegas. But according to Karen Mangia, Vice President of Customer and Market Insights at Salesforce, you may be effectively doing the same thing without even realizing it.
Heard of the DIKW pyramid? We think the application of this special little pyramid within your customer insights program could prove to be a game changer for your insights team. Here's why...
There is one almost universal truth in business: revenue is king. Like it or not, the success of a business will likely be based on some function of revenue, growth, or profit. The success of your customer experience should always be measured the same way.