nib Group is an Australian health care fund. Established in 1952, it has since grown into a national and international operation and is now the 3rd largest health insurer in Australia.

As the business has continued to expand their market share, the business is more focussed than ever on ensuring its customers have the lowest friction, best experience possible. Before Kapiche, nib’s insights team were using InMoment, but were lacking a way to dig deeper into their feedback to make meaningful change to their customer’s experience.

Now equipped with the Kapiche platform to complement InMoment, the Group Chief Operations Officer, Matt Paterson says:

“So far we’ve seen some fantastic results and we’ve really dove deep to understand why customers want to purchase an insurance policy from nib and how we can look after them through the lifetime of that insurance policy. So really, it’s helping inform the business and what we can do from the customer’s perspective.

I can sit around the boardroom table and talk with confidence around what’s driving the customer experience.  And no longer am I just talking about the score, I am talking about what matters to the customer and what matters to nib and Kapiche has been able to unlock that for us

I really feel that the work we have done with Kapiche has absolutely helped us transform and improve the customer experience and will continue to do so in the future.”

To get the rest of nib's story, watch the video at the top of the page.