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Webinar: Lessons from Michaels' Customer Insights Transformation

Webinar: Lessons from Michaels' Customer Insights Transformation

Webinar: Lessons from Michaels' Customer Insights Transformation

Discover how Deborah Walker transformed Michaels' Voice of the Customer (VoC) program. Learn to revamp your VoC strategy, build a strong customer community, and integrate insights into your business. Gain expert tips from Deborah's 25+ years of experience in customer insights.

Discover how Deborah Walker transformed Michaels' Voice of the Customer (VoC) program. Learn to revamp your VoC strategy, build a strong customer community, and integrate insights into your business. Gain expert tips from Deborah's 25+ years of experience in customer insights.

webinar-lessons-from-michaels-customer-insights-transformation
webinar-lessons-from-michaels-customer-insights-transformation
webinar-lessons-from-michaels-customer-insights-transformation

TL:DR

TL:DR

TL:DR

Michael's faced overwhelming feedback volumes with limited analysis capabilities. Manual coding consumed resources while insights arrived too late to influence decisions. Traditional approaches couldn't scale with their growth or demonstrate clear ROI to leadership.

Michael's faced overwhelming feedback volumes with limited analysis capabilities. Manual coding consumed resources while insights arrived too late to influence decisions. Traditional approaches couldn't scale with their growth or demonstrate clear ROI to leadership.

By implementing AI-powered analytics, Michael's transformed insight generation from weeks to hours. Automated theme discovery revealed patterns across all feedback channels, enabling proactive improvements that drove measurable satisfaction gains and operational efficiency.

By implementing AI-powered analytics, Michael's transformed insight generation from weeks to hours. Automated theme discovery revealed patterns across all feedback channels, enabling proactive improvements that drove measurable satisfaction gains and operational efficiency.

Deborah Walker knows a thing or two about customer insights and VoC.

The Director of Consumer Insights at Michaels has over 25 years of experience in customer insights, research, and analytics.

Her last five years have been spent leading Customer Insights at Michaels Stores, the leading arts and crafts store in the US with 1,300+ stores and revenue over $5B.

In this webinar, discover how Deborah transformed an inherited customer insights program into a driving force for business success. We'll chat about:

  • The art of the VoC overhaul: Uncover how to assess, revamp, and supercharge an existing program for maximum effectiveness.

  • Blueprint for success: Discover essential elements for a thriving VoC program in today's dynamic market.

  • Community-powered insights: Explore strategies for building a thriving customer community to fuel engagement and rich insights.

  • From feedback to action: Learn how to seamlessly integrate customer insights into your business strategy for meaningful change across your organization.

Don't miss this opportunity to learn from Deborah Walker's real-world experience to transform your approach to customer insights.

AUTHOR

AUTHOR

Ryan Stuart
Ryan Stuart

Rhiannon Kastrissios

Rhiannon Kastrissios

Director of Marketing

Director of Marketing

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