Beyond Traditional Text Analytics: Why Kapiche Leads in VoC 2.0
The Strategic Difference
Thematic delivers traditional text analytics with limited operational impact — Their platform excels at identifying themes in survey data and reviews but lacks the real-time intelligence and predictive capabilities needed for VoC 2.0.
Kapiche pioneers VoC 2.0 with complete conversation intelligence — Our platform transforms every customer interaction into structured business intelligence, enabling organizations to see 100% of customer reality and make strategic decisions based on complete information rather than thematic analysis.
Trusted by top-tier
teams worldwide
Taking CX from 'feel-good fluff'
to hard science and measurable ROI
Key Differences at a Glance
Choosing between traditional feedback analytics
and comprehensive customer intelligence
Survey and review analysis (3-5% of customer reality)
Theme identification requiring manual configuration
Manual theme configuration requiring weeks of setup
Limited QA capabilities disconnected from main platform
Predicts churn, satisfaction, & outcomes from conversations
Here's how it works across your existing customer platforms.
We needed more than just text analysis. Kapiche's conversation intelligence has transformed how we prevent issues before they impact our NPS.
—Head of Customer Experience, Enterprise Software
What we love about Kapiche is the speed to value. Our team saw results in days vs. the weeks we experienced with other platforms.
—Head of Insights & Research, Australian Big 4 Bank
Kapiche tells us what to do about emerging issues. The agent coaching insights alone improved our CSAT by 23%.
—VP of Customer Success, Financial Services
Proactive Intelligence vs. Delayed Reporting
The speed advantage: Thematic operates on batch processing with delayed insights. Kapiche enables real-time customer intelligence.
Thematic: Batch processing with delayed insights and limited alerting capabilities
Kapiche: Real-time conversation processing with immediate alerts when patterns indicate emerging problems and predictive insights that prevent escalation
Kapiche's predictive capabilities changed how we operate. We identify and resolve issues before they become problems, rather than reacting to quarterly results.
—Chief Customer Officer, SaaS Platform
You need basic text analytics for surveys and reviews
You have a dedicated data science team for setup and maintenance
You view support operations as separate from customer experience strategy
Traditional reporting cycles meet your decision-making needs
You want to lead with VoC 2.0 conversation intelligence
You need immediate time-to-value without technical complexity
You want unified customer intelligence that drives measurable business outcomes
You refuse to make strategic decisions based on theme analysis alone
How Teams win with Kapiche
