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The Holy Grail of VoC: Connecting NPS to Business Value
The Holy Grail of VoC: Connecting NPS to Business Value
The Holy Grail of VoC: Connecting NPS to Business Value
Learn how Reflections Holiday Parks cracked the code to link NPS to revenue, revolutionizing their VoC program with data-driven insights. Join us and Matthew Hann, Senior Marketing Manager, as we unveil their playbook for turning feedback into measurable growth!
Learn how Reflections Holiday Parks cracked the code to link NPS to revenue, revolutionizing their VoC program with data-driven insights. Join us and Matthew Hann, Senior Marketing Manager, as we unveil their playbook for turning feedback into measurable growth!



TL:DR
TL:DR
TL:DR
Reflections Holidays couldn't quantify the NPS impact on revenue. Without connecting satisfaction scores to financial outcomes, they struggled to justify CX investments and prioritize improvements that would deliver measurable business value to executives.
Reflections Holidays couldn't quantify the NPS impact on revenue. Without connecting satisfaction scores to financial outcomes, they struggled to justify CX investments and prioritize improvements that would deliver measurable business value to executives.
Using Kapiche's analytics, Reflections discovered each NPS point equaled $307,000 in revenue. This quantification transformed budget conversations from cost justification to growth investment, enabling data-driven prioritization of initiatives with highest financial impact.
Using Kapiche's analytics, Reflections discovered each NPS point equaled $307,000 in revenue. This quantification transformed budget conversations from cost justification to growth investment, enabling data-driven prioritization of initiatives with highest financial impact.
Understanding the dollar value of an NPS point can transform your VoC program.
It changes how you prioritize customer issues. It turns feedback into answers on which initiatives will grow revenue or save money.
It powers strategic decision-making and aligns the company with the customer.
But tying NPS to revenue is complex.
You need access to data across the organization and meticulous analysis.
For most though, it feels more like a pipedream than reality.
But Reflections made it happen, and it could just be the holy grail for VoC and CX teams.
So, want the playbook? Join us alongside Matthew Hann, Senior Marketing Manager at Reflections Holiday Parks to find out how he did it!
AUTHOR
AUTHOR


Rhiannon Kastrissios
Rhiannon Kastrissios
Director of Marketing
Director of Marketing
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