AI is everywhere, promising to solve all your business problems with a single click.

But what does it actually mean for your VoC function?

Too often, AI is sold as a magic bullet, but the reality is that transformation takes more than just technology—it requires strategy, alignment, and a deep understanding of your customer data.

So, how do you move beyond the AI buzzword? And what does it take to turn AI from a shiny new tool into a real driver of change?

We think PEXA’s recent transformation might just be the gold standard.

Before PEXA’s transformation, they were dealing with dismal response rates, scattered customer listening, and no way to understand what their customers were actually saying. On top of this, the team struggled to drive action amongst the teams. Insights were being filed in the proverbial filing cabinet (sigh).

And since the transformation? The PEXA team made some bold moves that paid off:

• tighter executive alignment

• refined customer listening

• compelling insights and processes that drive real change; and

• a fresh AI-powered approach to deliver more value than they ever imagined.

Curious about their secret sauce? Join us alongside Emma Wu, Head of Customer Insights and Engagement, to hear the tangible steps they took to overhaul their VoC program.