10. Deeply understand customer behavior drivers with Colin Shaw @ Beyond Philosophy

Centralized in-house insights teams can learn much from behavioural science and the art of understanding why customers behave the way they do. This unlocks tremendous growth opportunity because it helps other departments design the right customer experience strategy which in turn that drives higher satisfaction, retention and revenue growth.

Show notes:

Guest: Colin Shaw

Get in touch with Colin: LinkedIn, Website

Colin's recommended reading:

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