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1 min read
1 min read
Webinar: Transform VoC Strategy Using Behavioral Science
Webinar: Transform VoC Strategy Using Behavioral Science
Webinar: Transform VoC Strategy Using Behavioral Science
Is your VoC survey strategy falling flat? Join us as industry experts reveal how behavioral science can revolutionize your approach to customer insights, offering proven solutions to skyrocket the success of your VoC program.
Is your VoC survey strategy falling flat? Join us as industry experts reveal how behavioral science can revolutionize your approach to customer insights, offering proven solutions to skyrocket the success of your VoC program.
TL:DR
TL:DR
TL:DR
Behavioral science reveals how cognitive biases influence survey responses and customer decisions. Understanding anchoring, recency effects, and framing helps teams design better research, interpret findings accurately, and create experiences that account for human psychology.
Behavioral science reveals how cognitive biases influence survey responses and customer decisions. Understanding anchoring, recency effects, and framing helps teams design better research, interpret findings accurately, and create experiences that account for human psychology.
Applying behavioral insights improves survey design, customer communications, and experience optimization. Consider choice architecture, default options, loss aversion, and social proof when designing touchpoints that influence customer behavior and drive desired outcomes aligned with business goals.
Applying behavioral insights improves survey design, customer communications, and experience optimization. Consider choice architecture, default options, loss aversion, and social proof when designing touchpoints that influence customer behavior and drive desired outcomes aligned with business goals.
It's probably no surprise that many organizations are completely underwhelmed with the results of their VoC program.
They deliver very little actual insight despite tonnes of effort, response rates are plummeting and what customers are saying doesn’t match up with what customers are doing.....*scratches head*....Surely, there is a better way?
Good news…. there is.
Curious? Us too.
Join Steven Hill (Senior Manager of Customer Insights, RACWA), Jason Jacobson (Director of Consumer Insights, Sekisui House), and Ryan Stuart (CEO, Kapiche) as they explore the application of behavioral science in customer insights and discuss proven, real-world solutions that will rid you of these woes and skyrocket the success of your VoC program.
Watch the video here.
AUTHOR
AUTHOR
Ryan Stuart
Ryan Stuart
CEO, Founder
CEO, Founder
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