Common NPS mistakes and how to avoid them
Ryan Stuart

Before you file away yet another completed NPS survey, check that you're not making these common mistakes.

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How to use your NPS results effectively
Ryan Stuart

To get the most out of the transition to a customer-centric organisation, it is essential to understand the why behind what your customers are saying about their experiences with your organisation.

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What you’re missing out on by not having a customer analyst
Rhiannon Kastrissios

In the modern business landscape, a customer analyst is primarily focused on measuring the data gathered from customer feedback, analyzing and interpreting the data, and presenting their findings to management.

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Scaling customer empathy with VoC analytics
Ryan Stuart

The research and insights gathered from VoC data and text analytics can be invaluable in helping a business understand their target market; specifically, how they feel, and what pain points they experience.

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Understanding Text Analytics Methods
Ryan Stuart

There’s no getting around it, text analytics is fast becoming a must-have for businesses. Here's the the four key approaches linguistic, statistical, supervised and unsupervised.

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Why measurement is killing your CX
Ryan Stuart

It's no longer enough to collect customer data. You must do something with it to confidently make CX decisions.

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