Your customer insights team should combine qualitative and quantitative data to gain a holistic understanding of the ‘why’ behind customer feedback. Here are a few suggestions....
Learn why negative customer feedback is your secret weapon for improving CX. Discover how to leverage criticism for deeper customer insights and business growth.
If you are truly focused on improving your organization's CX, it’s important to understand the two approaches to NPS, and how these impact your ability to respond to customers and improve your organization's CX.