Playbook: How to build a customer insight engine from the ground up

Implementing and validating the experience your customers actually want is a competitive advantage for your organization.

The easiest way to validate if your CX strategy is delivering for customers is with great insights.

After reading this playbook, you will be equipped with the recipe for a successful customer insights engine including:  

  • Getting the right people in place and understanding how to structure the team for success

  • Finding the right technology stream to uncover actionable insights that move the needle on your VoC program

  • Understanding your current capability and where you sit on the insights maturity pyramid

  • How to democratize insights across the entire business and why this is so important

As well as a number of case studies on how modern insights teams are tackling this inside their own organizations.

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