As a business owner, you know how vital collecting data is. According to a survey from Deloitte, most senior managers think that analytics helps make better decisions. So, you’ve done your homework and established a way to collect data from your business efficiently. Now what?

You might have gathered customer feedback through CSAT and NPS surveys, pulled a year's worth of chat log data, or requested access to the entire history of support ticket data. While figuring out a way to efficiently collect data you can trust is crucial, it’s arguably more important to have a plan on how to get the most of it.

When you collect data with a purpose in mind, it’s much easier to make sound business decisions. To get to that point, however, you need to understand how to get the most of your data. Read on to find out four ways to deliver the best value for your data “bucks.”

Four tips to make the most of your data

Segment your data for actionable insights and effective measures

A segment is a value of a field. For example, "Male" would be a segment of the field "Gender". Segments are essential because they can tell you a lot about how specific values from your dataset perform. Say, for example, that you own an airline. You could group your customer’s experience according to the cabin they flew in: business class, economy, economy plus, premium…

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