Playbook: How insights teams can drive revenue and ROI from the customer insights program

The most important role of an insights team is to inform business decisions with valuable insights that ultimately drive revenue.

So how do insights teams ensure that they're always providing the highest value insights to create lasting change for customers that increase loyalty and revenue for the business?

This playbook was designed to help insights teams tackle this very challenge.

You’ll learn:

  • how to identify an actionable insight

  • how to measure the ROI of your CX initiatives against revenue metrics (including the actual formula)

  • how to get buy-in across your organization for a customer-centric culture

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