Discover the future of customer insights in 2022 with leading expert Peter Harris. Explore trends in data visualization, AI, and data quality for impactful CX.
Insights teams are judged by their ability to provide high impact insights to decision makers that they can use to decide what to do next. Relying solely on unweighted data could jeopardize your ability to do that.
Your customer insights team should combine qualitative and quantitative data to gain a holistic understanding of the ‘why’ behind customer feedback. Here are a few suggestions....