Customers interact with a business in all sorts of different ways: using the product, customer support channels, social channels and communities, sales channels, and orchestrated surveys.
Each interaction provides data that can inform critical business decisions like product direction, support offerings, packaging, ways to delight your customers and so much more.
Customer intelligence is the modern organization’s secret weapon when it comes to collecting and analyzing this data to deeply understand your customer and uncover actionable insights that move the needle for your VoC program.
Inside this playbook you’ll learn:
What Customer Intelligence looks like in practice
How to collect customer data in a meaningful way
How to aggregate data into a single source of truth and why this is so important to your business’ success
Most importantly, and one that most organizations struggle with, how to transform insights into action
